Our story
From Hobby to Influence
It all started as a hobby when I launched my Instagram account, aiming to promote female bodybuilding. The page quickly gained traction, allowing me to connect with athletes and fellow content creators passionate about the sport.
Today, it remains one of the most popular Instagram pages and a key reference for female bodybuilding enthusiasts worldwide.
Videography and Content Creation
Capturing the Sport
My journey in videography began with a passion for filming travel destinations creating cinematic experience and vlogging, which later merged with my love for fitness and bodybuilding.
I then expanded into the fitness and bodybuilding industry where both passions came together. Over the years, I’ve filmed and documented major shows and expos across Europe, producing interviews, event coverage, athlete features and high-quality bodybuilding content.
I now document the best shows and expos across Europe, capturing high-quality video content, interviews, and behind-the-scenes footage. My professional editing skills are showcased on both my YouTube channels, providing content that informs, inspires, and engages the bodybuilding community.
Hardcore FBB YouTube Channel
Expanding the Reach
Two years ago, I expanded into YouTube with the Hardcore FBB Channel, focusing on Women’s Bodybuilding (WBB), Women’s Physique Division (WPD), and Figure competitions.
I travel across Europe to cover major international pro shows, producing interviews, training videos, promotional content, and athlete presentations. In less than two years, the channel has grown exponentially, surpassing my expectations, and now features over 220 videos, becoming one of the leading online resources for female bodybuilding enthusiasts worldwide.
My Vision and Services
Bridging Fitness and Technology
Building on my experience as a software developer, I created the Hardcore FBB community, a hub that combines social media presence with a professional web portal.
My goal is to become the primary online source for female bodybuilding news, athletes spotlight, show coverage, and educational content.
Beyond content creation and alongside this project, I offer my technical expertise to athletes, coaches, personal trainers, and anyone in the fitness industry who needs a strong online presence with a professional website.
Relying on Instagram alone is not enough to grow or communicate your value. A strong, well-built website sets you apart, strengthens your personal brand, and elevates your online presence by integrating and extending your social media work, showcasing your achievements effectively.
Find out more here
Hardcore FBB Podcast
Sharing Athlete Stories
Complementing my video content, I launched the Hardcore FBB Podcast, now with 32 episodes featuring top bodybuilders, from amateurs to IFBB Pro athletes and Olympians.
Guests share their journeys, insights, and personal stories. Even though female bodybuilding is a niche sport, my passion for highlighting its athletes continues to drive exclusive interviews and engaging discussions for fans and the industry alike.
Female bodybuilding isn’t mainstream, but it’s something I’m genuinely passionate about, and I’m committed to continuing the series with exclusive interviews and meaningful conversations. The podcast is also open to anyone in the industry who wants to share their message or promote their image through a professional, dedicated platform.
who am i
My name is Claudio, and I am a software engineer with over 20 years of experience, combining a deep passion for technology, travel, videography, and fitness.
Throughout my career, I have worked across various areas of software development while also pursuing personal creative projects that reflect my interests outside the tech world.
I have always loved exploring new places and cultures, having traveled extensively across nearly every continent. My passion for travelling led me to launch also a travel YouTube channel called “The Lone Globetrotter” where I share cinematic highlights from my journeys and experiences around the world.
Alongside this, I have been a long-time follower of bodybuilding, which inspired me to create the Hardcore FBB platforms, first on Instagram (now with over 23,000 followers) and later expanding to YouTube.
The Hardcore FBB YouTube Channel focuses on the competitive side of female bodybuilding, covering the three major divisions:
Figure, Women’s Physique, and Women’s Bodybuilding.
Through show coverage, interviews, behind-the-scenes footage, and athlete features, my goal is to present the sport and its athletes with professionalism and respect, highlighting their dedication, strength, and artistry.
In addition, I host the Hardcore FBB Podcast, where I have interviewed dozens of athletes from around the world, including amateurs, IFBB Pros, and Olympians. The podcast provides a platform for athletes to share their stories, insights, and experiences within the sport.
If you are an athlete or promoter and would like to be featured on my platforms, whether through the website, Instagram, YouTube, or podcast, you are welcome to reach out via Instagram or email.
All features are done voluntarily, driven by passion and a genuine commitment to supporting and promoting female bodybuilding.
Leveraging my background in software engineering, I also help professionals within the fitness industry establish a strong online presence.
Whether you are an athlete, coach, or personal trainer, I can build a fully customized, professional website that represents your brand or business — from concept and design to development and launch.
Visit the Services page for details on available packages and pricing.
The number that speaks
A quick look at the milestones that define my journey, experience, reach, and impact in the world of female bodybuilding.
20+
years of experience
As a software engineer I worked for different companies in Italy and in the UK, taking on big project as senior developer, solution architect and then moving into contracting offering my knowledge and experience for different clients around the UK.
8K+
youtube subscribers
The YouTube channel has grown far beyond my expectations, becoming one of the leading online resources for female bodybuilding enthusiasts worldwide
This experience gives me a clear understanding of what athletes, coaches, and bodybuilding businesses need online, because I’ve been creating content for this community every day.
3+
Years iN VIDEOGRAPHY
I’ve also built solid experience as a videographer. I started by filming travel destinations around the world, creating cinematic experience and vlogging.
I then expanded into the fitness and bodybuilding industry where both passions came together.
This work pushed me to develop strong and professional editing skills, which you can clearly see across both of my YouTube channels.
26K+
instagram followers
A vibrant community of bodybuilding enthusiasts, athletes, and fans following our journey, sharing inspiration, and celebrating the sport every day.